Electrician SEO in the UK: How to Get More Local Jobs (2026)

The money searches aren't generic. They're "EICR near me", "emergency electrician [town]", "fuse board replacement cost", "EV charger installer", and "rewire quote". Each one is a person with a job ready to book.

Your Google Business Profile and website should mention these services explicitly. If your profile just says "electrician", Google has no reason to show you for an EV charger search.

Primary category: Electrician. Then add secondary categories that match what you do — Electrical Installation Service, Lighting Contractor, EV charging station contractor. Inside the profile, list each service individually with a short description. Our GBP optimisation guide covers the full setup.

Electrical work is safety work. People check reviews harder than they do for most trades. A steady flow of recent, detailed reviews mentioning the specific job ("rewired our 1930s semi", "sorted our EICR in a day") builds both trust and keyword relevance.

Ask on the day, while the customer is happy and the work is fresh. A text with a direct review link converts far better than a verbal request.

A single page listing everything you do will rank for nothing. Give each core service its own page: EICR testing, consumer unit upgrades, rewires, EV chargers, emergency callouts. Then add pages for the towns you actually cover. See how we structure trade websites.

Checkatrade and MyBuilder leads are shared with three or four other electricians and cost you every time. Ranking in the map pack costs nothing per lead once you're there. More on that in Checkatrade vs Google Maps. If you'd like us to look at your profile, book a free local market analysis.