Green Team One: 146 solar enquiries at £101 each
A focused Google Ads campaign for a regional solar installer, built to turn ad spend into phone calls and contact form enquiries. Here are the numbers.
- Solar Installer
- Gloucestershire, UK
- Jan – May 2026
- Google Ads
1,780
Clicks
146
Enquiries
£101
Cost per enquiry
£14.8k
Total spend
Campaign performance
Numbers pulled straight from the Google Ads dashboard — no dressing up.
| Metric | Result |
|---|---|
| Campaign window | Jan – May 2026 (5 months) |
| Clicks | 1,780 |
| Enquiries (calls + forms) | 146 |
| Click-to-enquiry rate | 8.2% |
| Total ad spend | £14,800 |
| Cost per enquiry | £101 |
The return
What 146 enquiries are worth
Against Green Team One's close rate and average job value, the campaign's cost per enquiry turns into a clear return on spend.
~30
Jobs won (est.)
£240k
Revenue (est.)
16.2x
ROAS
£225k
Net return (est.)
| Calculation | Value |
|---|---|
| Enquiries generated | 146 |
| Close rate (client estimate) | 20% |
| Jobs won (estimated) | ~30 |
| Average job value (client estimate) | £8,000 |
| Estimated revenue | £240,000 |
| Ad spend | £14,800 |
| Return on ad spend (ROAS) | 16.2x |
| Net return after spend (estimated) | £225,200 |
£1 in, roughly £16 back
Every pound of ad spend returned an estimated £16 in solar install revenue.
"I've been blown away by Joe's work rate, knowledge and intelligence. It's been clear from the outset that he understands the strategic fundamentals of marketing and he is becoming a master of a wide arsenal of digital marketing tools and tactics. He clearly understands the entire customer journey and has a keen eye for ways it can be improved.
He's been very easy to work with and has taken on and implemented feedback rapidly; it didn't take him long to 'get' the way that we like to communicate with our customers.
I look forward to our continued work together, and I wholeheartedly recommend Joe's services to any business looking to sharpen up their online presence and reach more customers."
— Creag, Green Team One
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