Bournemouth Air Conditioning
From "I'm not sure I even need a website" to 12,500 people finding his business on Google in 90 days — and 235 of them clicking through to hire him.
- Air Conditioning
- Bournemouth & South of England
- Website Design
- Launched Apr 2026
0 → 12,500
people saw his business on Google in 90 days
235 of them clicked through to the site — all from a business that didn't have a website 90 days earlier.
Where he started
Bournemouth Air Conditioning is a one-man air conditioning engineer covering the south coast of England — installs, servicing, repairs, the lot. When we first spoke, he was busy enough on word of mouth and honestly wasn't sure a website would move the needle for him. His business existed on Google as a phone number and a Facebook page. Anyone searching "air conditioning engineer Bournemouth" was finding everyone but him.
What we did
- Built a custom website in 48 hours — hero, services, why-us, reviews, contact — designed to convert phone-first tradesmen visitors
- Local SEO foundations: proper page titles, meta descriptions, schema markup, location-targeted service pages across the South of England
- Prominent phone number and quote CTA in the header so a first-time visitor can call in one tap
- Fast, mobile-first build — sub-2-second load times on 4G
- Submitted to Google Search Console the day it launched so indexing started straight away
What happened
In the 90 days after launch, the site racked up 12,500 impressions in Google Search and pulled in 235 clicks — a 1.9% clickthrough rate at an average position of 18.7. Every one of those clicks is a warm lead who was actively searching for an air conditioning engineer in the South of England and chose to visit his site. The phone started ringing from people he'd never met and had never advertised to. The same guy who wasn't sure he needed a website now has one working for him 24/7 while he's on the tools.
See it live at bournemouth-air-conditioning.com.
The website
Clean, trust-first, and built to convert phone-first customers.
Google Search Console — 90 days after launch
Straight from Google. No spin.
The numbers
| Metric | Before | After 90 days |
|---|---|---|
| Website | None | Live at bournemouth-air-conditioning.com |
| Google Impressions (90 days) | 0 | 12,500 |
| Website Clicks (90 days) | 0 | 235 |
| Average Search Position | — | 18.7 |
| Local Enquiries | Word of mouth only | Consistent web enquiries |
Want a website that actually brings you customers?
£599 one-time. 48-hour draft. Free mock-up before you pay a penny. Built to rank on Google and convert visitors into phone calls.